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lyft

Canada / Global

B2B Marketing Tech Lead: AI-Driven Stack Architect

Job Description

Lyft is seeking a Marketing Technology Lead to own the B2B marketing technology stack, including marketing automation, content and web, lead routing, data enrichment, and attribution. You will lead solution design, architecture, and data models spanning from first touch to qualified opportunity, partnering with Privacy, Legal, and Data teams. You’ll remain hands-on in configuring HubSpot, building integrations, and driving a scalable stack while exploring AI enhancements for lead scoring,

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