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, , Canada / Global

Sales Development Representative (SDR)

  • Remote

Job Description

We are seeking a proactive and results-driven Sales Development Representative (SDR) to support a growing food distribution business specializing in poultry products.

This role focuses on B2B outreach and lead generation, where you will engage potential business clients, conduct basic consultative calls, and schedule qualified appointments for the sales team. You will play a key role in building and expanding the sales pipeline across targeted international markets, primarily within Southeast Asia (Philippines, Hong Kong, Vietnam, Singapore, Thailand), as well as Pacific Island countries (Papua New Guinea, Solomon Islands, Vanuatu, Fiji, Samoa, Tonga, Tuvalu, and Nauru). The role will also support selected markets in Africa and New Zealand.

Key Responsibilities

Conduct outbound prospecting (calls, emails, and messaging) to B2B prospects

Identify and qualify potential clients within target markets

Perform basic consultative discovery calls to understand client needs and requirements

Present product offerings and value propositions tailored to business clients

Schedule and confirm qualified appointments for the sales team

Maintain consistent follow-ups and nurture relationships with prospects

Track outreach activities and manage lead information (no specific CRM required)

Collaborate with the sales team to improve outreach strategies and conversion rates

Qualifications and Requirements

Proven experience as an SDR, Appointment Setter, or B2B Sales Representative

Experience in B2B outreach and lead generation

Ability to conduct consultative conversations and identify client needs

Strong communication and interpersonal skills

Highly organized and results-driven

Comfortable working within the AU timezone

Ability to work independently in a remote setup

Experience in food distribution, FMCG, or related industries is a plus

Preferred Skills

Strong relationship-building and stakeholder management skills

Confidence in handling initial discovery or qualification calls

Goal-oriented with a track record of meeting or exceeding targets

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