BettingJobs
is currently recruiting for a leading iGaming supplier. This client is looking to hire a
CRM Manager
to join their team based in
Toronto .
Key Responsibilities:
Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)
Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
Ensure all campaigns are compliant with local regulations and responsible gaming practices
Act as the main point of contact for all CRM-related initiatives
Requirements:
3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
Fluent English (written and spoken)
Strong understanding of the market and user behavior
Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
Excellent communication, planning, and organizational skills
Self-starter with the ability to work independently in a fast-paced environment
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Gambling Facilities and Casinos
#J-18808-Ljbffr
Apply Now
GET