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BMO Financial Group

Toronto / Global

Manager, Campaign Optimization at BMO

Job Description

Take on the Manager role in Campaign Optimization at BMO, where you'll create impactful, data-driven marketing strategies. Drive business results through optimized multi-channel campaigns.

As the Manager, you will be responsible for building campaign strategies that support Business Banking in achieving its growth and engagement goals. The role involves deep collaboration with product, marketing, and analytics teams to ensure clear execution and tracking of campaign performance. You will be pivotal in continuously refining strategies to meet evolving customer needs.

Key Responsibilities:

• Design and implement data-driven marketing strategies

• Track and analyze campaign performance against KPIs

• Optimize channel strategies for improved customer engagement

• Lead collaborative workshops to align cross-functional objectives

• Establish best practices for campaign governance

Requirements:

• 4-7 years of experience in marketing or campaign management

• Proven track record in data-driven strategy development

• Ability to collaborate across various teams

• Strong analytical and optimization skills

• Relevant educational background

Enhance customer engagement with data-driven campaign strategies at BMO.

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