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Publicis Groupe ANZ

Toronto / Global

Senior Audience Strategy Lead: Data-Driven Growth

Job Description

Starcom, part of Publicis Groupe, Toronto, is seeking an Audience Strategy Manager to drive data-driven audience solutions and collaboration across planning, activation, and analytics teams. The role emphasizes the development of audience frameworks, segmentation, and performance reporting.

You will partner with multi-disciplinary teams to translate briefs into strategic audience strategies, leverage tools like Lotame and Vividata, and contribute to client value through insightful

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