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Viral Nation

Vancouver / Global

Lead Analytics Strategy for Innovative CPG Business Intelligence

Job Description

Drive impactful analytics as a Director of Business Intelligence in a dynamic environment. Lead a high-performing team to transform data into strategic insights for consumer packaged goods.

In this leadership role, you will oversee enterprise-wide analytics operations within a major CPG organization. You’ll partner with various departments such as Sales, Marketing, and Finance to identify growth opportunities and enhance decision-making through data-driven insights. This role demands strategic vision, deep technical expertise, and a talent for team development.

Key Responsibilities:

• Lead enterprise-wide analytics strategy across teams

• Develop measurement frameworks for social-first marketing

• Synthesize data into strategic narratives for brand decisions

• Forecast incremental revenue through predictive modeling

• Build scalable measurement systems for channel performance

Requirements:

• 12+ years in marketing or analytics environments

• Advanced degree in relevant field or equivalent experience

• Expertise in analytics tools like Python and SQL

• Strong communication skills for technical and non-technical audiences

• Proven ability to influence and guide cross-functional teams

Leverage your analytics expertise to drive transformative data insights and elevate decision-making within a leading consumer products organization.

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