Remote Web Presence Architect - CRO & Growth Leader

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

What you’ll own

Website Development & Execution

Build and maintain landing pages and core site experiences using WordPress and Elementor

Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness

Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers

Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity

Conversion Optimization

Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion

Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements

Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com

Analytics & Tagging

Set up and maintain accurate event tracking via Google Tag Manager and GA4

QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency

Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards

Design & User Experience

Work directly in Figma to iterate on high-performing layouts

Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred

Maintain a scalable design system and "template library" for rapid deployment across campaigns

Day-to-day responsibilities

Design, build, and launch new landing pages and site sections in WordPress/Elementor

Run QA and monitoring on pages, forms, and events

Partner with the Performance Marketer to ensure ads and landing page alignment

Run and interpret CRO tests; report wins and next actions weekly

Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner

Requirements

4-7+ years owning web presences or CRO for a high-growth SaaS or services brand

Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred

Hands-on with GA4, Google Tag Manager, and heatmapping tools

Demonstrated ability to improve key metrics through structured experimentation

Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting

Eye for design - understands modern visual standards, typography, and responsive layouts

Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end

Nice to have

Familiarity with programmatic page generation and SEO-oriented templates

Experience collaborating on ad creative or video storyboards

Working knowledge of Looker Studio, basic SQL, or Webflow

Deeper design skills

Other areas of marketing knowledge

KPIs you’ll be measured on

Website Conversion Rate (Lead to Deal)

Page speed and technical health (Core Web Vitals)

CRO Test Velocity and Win Rate

Number of high-quality new pages shipped per quarter

Attribution integrity and tag accuracy

Benefits

Competitive salary

Performance-based bonuses

Software for Upskilling & Productivity

Remote-first culture - work from anywhere in the world

Paid Time Off- Health Insurance

High autonomy, low bureaucracy

Fast-track to leadership for high performers

Direct access to founding team

High visibility, autonomy and ownership

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

110000 to 135000 CAD / yr

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