Sr. Design Lead

End-to-End Flow Design Design and evolve user flows across the full product lifecycle, including onboarding, funding, withdrawals, dashboard, gifting, public site, and student experiences

Translate business requirements and product goals into clear, intuitive user journeys and interaction models

Identify friction points and opportunities to improve conversion, usability, and engagement

Prototype Development & Research Support Create low- and high-fidelity prototypes (primarily in Figma) to support user testing and concept validation

Partner closely with UX Research to design experiments, usability tests, and A/B tests

Iterate designs rapidly based on user feedback, insights, and analytics

Figma & Design System Ownership Build and maintain scalable design components, libraries, and reusable patterns within Figma

Leverage tools such as Figma Make / AI-assisted design to accelerate ideation and prototyping

Ensure consistency across public and authenticated experiences through strong design system adherence

Cross-Functional Collaboration Work closely with Digital Product Managers, engineers, and researchers to deliver high-impact experiences

Participate in design reviews, sprint planning, and cross-functional discussions to align on priorities and constraints

Communicate design rationale clearly to stakeholders and senior leadership

Public & Authenticated Experience Support Contribute to public site experiences and authenticated application flows

Ensure cohesive UX across acquisition, onboarding, and in-product experiences

Balance customer needs, technical constraints, and business goals when designing solutions

Innovation & Concept Exploration Develop innovative concepts and new product ideas through rapid prototyping and experimentation

Explore emerging UX patterns, AI-assisted design approaches, and new interaction paradigms

Support early-stage initiatives and strategic product bets

Email & Lifecycle Experience Design Design user journeys and flows for lifecycle communications (e.g., onboarding reminders, nudges, re-engagement)

Draft and refine email copy in collaboration with product and marketing teams to ensure clarity, tone, and effectiveness

Validate messaging through testing and research where applicable

Continuous Improvement & Measurement Partner with Product and Research to measure the impact of design changes (conversion, drop-off, satisfaction)

Use data and insights to continuously refine and improve user experiences

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