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Directive

Calgary / Global

Remote Programmatic Strategist at Directive

  • Remote

Job Description

Elevate your career as a Programmatic Strategist with Directive Consulting, a leading B2B marketing agency. This remote role focuses on optimizing programmatic campaigns and fostering client relationships.

As a Programmatic Strategist, you will manage day-to-day operations for clients while developing innovative strategies. Your expertise in campaign optimization and spending over $50k/month will directly contribute to driving pipeline growth in the SaaS and B2B landscape. Engage in cross-functional collaboration to ensure effective execution of marketing strategies and regular performance reporting.

Key Responsibilities:

• Develop media strategies that align with client objectives

• Manage programmatic campaigns across various DSPs

• Monitor and optimize campaign performance

• Communicate with clients about strategy and performance updates

• Collaborate with creative and analytics teams for campaign execution

Requirements:

• 3+ years in programmatic roles

• Proficient in DSPs like DV360 and Trade Desk

• Ability to drive programmatic growth for B2B clients

• Strong analytical skills with attention to detail

• Excellent interpersonal and client communication abilities

Make a significant impact in a dynamic role focused on strategic programmatic marketing.

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