PositionSummary
ReportingtotheVicePresidentofMarketingandCommunications,thisManagerroleisresponsibleforadvancingTourismWindsorEssexPeleeIsland’s(TWEPI)prioritiesthrough:(1)
GroupPrograms –coordinateandsupporttheattractionandservicingofmeetings,conferences,sportingeventsandgrouptravelopportunitiesthroughbidandproposaldevelopment,hotelandindustryliaison,groupservices,performancetrackingandindustryengagement,(2)
PartnershipEngagement&ProgramManagement –leadthegrowthandmanagementofTWEPI’spartnershipprogramsthroughpartnerengagementandretention,prospectingandleadgeneration,stakeholderworkinggroups,revenuedevelopmentandthesupervisionofthePartnershipSpecialist,and(3)
Consumer&IndustryShowEngagement –leadtheplanningandexecutionofTWEPI’sparticipationatconsumerandindustrytradeshowsandevents,includingpartnerengagement,showlogistics,creativeactivations,destinationrepresentation,leadgenerationandperformancereporting.
PrincipleResponsibilities
GroupPrograms
Supportgrouptravel,meetingsandsporttourisminitiativesthroughliaisingwithhotels,venuesandindustrystakeholders.
Assistwithbidpreparationandproposaldevelopmentformeetings,conferences,tournamentsandevents.
Liaisewithlocalhoteliersregardinggroupbusinessopportunities,hotelperformanceindicatorsandtourismintelligence.
Coordinategroupservicesandrespondtoincomingsport,meetingandgrouptravelinquiries.
Track,evaluate,andreportannuallyongroup,meetingandsportactivity.
Maintainacomprehensiveinventoryofvenueswithintheregion.
Assistindustrypartnersinthedevelopmentofresponsestobidsandproposalstoattractconferences,tournaments,andmeetingstotheregion.
PartnershipEngagement&ProgramManagement
Provideday-to-daydirectionandsupervisiontothePartnershipSpecialist,establishingprioritiesandoverseeingtheirworkinsupportofpartnershipengagement,prospecting,programadministrationandpartnercommunications.
ManageandmaintainpartnerparticipationlevelsacrossassignedTWEPIprograms,ensuringstrongcommunication,engagementandretention.
Leadtheidentificationandprospectingofnewbusinessesandorganizationsforprogramparticipation,workingwiththePartnershipSpecialisttogenerateleadsandfollowupwithprospectivepartners.
LeadpartnershipparticipationandrevenuemonitoringforTWEPI’sOfficialVisitorGuideandotherrevenue-generatingprogramsandtools,overseeingpartneroutreach,trackingparticipationandidentifyingopportunitiestogrowannualrevenues.
WorkcollaborativelywiththeDestinationDevelopmentteamtoidentifynewtourismbusinessesandexperiencesthatalignwithtourismprogramsanddigitalpassportprograms,includingBandwango.
Generateandqualifypartnershipleads,conductingoutreachandfollow-uptoconvertprospectsintoparticipatingpartners.
Identifyopportunitiestogrowparticipationandrevenuewithinexistingprogramsthroughenhancedpartnershipsandsponsorships.
Facilitatepartnerworkinggroupsandmaintainregularengagementwithparticipatingbusinesses,includingprogramssuchasBarrelsBottles&BrewsandEPICWineries.
Establishandworktowardannualpartnershipparticipationandrevenuegoals,overseeingthetrackingandreportingofpartneractivity,prospectingandresultsthroughTWEPI’sCRM(Tempest/IDSS)
ManageandmaintainpartnerparticipationlevelsacrossassignedTWEPIprograms,ensuringstrongcommunication,engagementandretention.
Consumer&IndustryShowEngagement
PlanandcoordinateTWEPIparticipationatconsumerandindustrytradeshows,conferencesandtourismevents.
Coordinatelogisticsforexhibitions,collateralmaterials,boothconcepts,staffingandstakeholderinvolvement.
AttendandrepresentTourismWindsorEssexatconsumertravelshows,outdooradventureshows,wineandculinaryevents,sportandmeetingsindustrytradeshowsandothertourism-relatedactivationsasrequired.
Workcollaborativelywithinternalteamsandexternalsuppliersoncreativeconcepts,promotionalmaterialsandvisitorengagementstrategies.
Coordinatepost-showfollow-up,leadtrackingandreportingtoevaluateperformanceandidentifyfutureopportunities.
Maintaintradeshowinventory,displaysandpromotionalassets.
PositionQualifications
Aminimumofthree-five(3-5)yearsofmanagerialexperiencewithinarelevantmarketingandcommunicationsenvironment,hotel,tourismorganizationorrelatedsector.
Auniversityorcollegediplomaintourism,communications,marketing,businessorrelateddiscipline.
Strongcommunicationskillsindigital,verbal,writtenandpresentationformats.
Excellentteam-orientedskillsandcapacities.
Anunderstandingofresearchandevaluationtechniquesandtheirapplications.
Abilitytoworkwithpeopleinmultipleandvariedforms,involvingsenior,intermediateandjuniorstafflevels,aswellasthepublic,communityleadersandothers.
Abilitytocoordinatecomplexprojectsandactivitiessimultaneously.
Abilitytoworkeveningsandweekendsonaperiodicbasisincludingoutboundprovincialtravel.
Abilitytodealwithconfidentialinformation.
Apositiveattitude,lotsofenergy,confidence;openmind,andhighpersonalstandardsofintegrityandprofessionalism.
Computerskills,includingMicrosoft365,areessential.
ValidGlicensewithreliablevehicle.
MustprovideaLevel1:CriminalRecordCheck(CRC).
#J-18808-Ljbffr
Apply Now
GET